Kenan-Flagler Partnership
Kenan-Flagler Partnership
As part of the rebranding campaign, we have formed a partnership with UNC Executive Development. This partnership can be established upon implementation of the rebrand. After meeting with Leslie Bacqué Smith, Director of Faculty Network with UNC Executive Development at the University of North Carolina Kenan-Flagler Business School, the OEC should can work on this partnership.
Moving forward, the OEC will work with Leslie to coordinate a "teach in," taking place in January or March, where the center will have an hour and a half to show the six program directors and others what the OEC is all about and how the UNC Executive Development Partnership clients could benefit from utilizing the OEC in their programming.
Additionally, the OEC will send Leslie an example of a breakdown of the types of programming the OEC has done for businesses. The OEC can work with Leslie to become familiar with assessment tools that UNC Executive Development frequently uses, for example the WorkPlace Big Five.
Events
Events
Summer Concert Series
May | 6-9 pm | Outdoor Education Center
The OEC will host local bands during two different nights in May and provide a concert for summer school students and local members of the community.
Tickets will be $5.
Autumn Adventure Festival
October 6, 2017 | 5-8 pm | Outdoor Education Center
The OEC will host its first annual Autumn Adventure Festival in October for students and community members to come to the facility to enjoy food, music and much more. Fall-inspired attractions like a Hay Maze will be present.
Tickets will be $10 and will include snacks, a movie, music and access to the rides.
There will also be food vendors available for additional consumption.
Brand Flexibility
Brand Flexibility
Logo versions
Full color logo.
This is to be used whenever there is a solid color background (usually best with white).
One color logo (dark).
To be used when full color printing is not available. This should only be used for print.
One color logo (white).
To be used when an image is used as the background. Logo background is transparent.
Social Media Engagement
Social Media Engagement
Platforms
- Increase partnerships with businesses and companies in the Triangle area
- Increase direct notification engagement with students through Facebook events
- Increase a supportive constituent base that engage with long-term content produced by the brand
- Connect with the student population
- Engage with the #UNC community online through support from active student, faculty, and organization brands
- Connect with the student population
- Run sponsored content with the short videos highlighting each of the aspects of the Outdoor Education Center
- Highlight quick moments that incorporate the sheer beauty that the center (and the outdoors) have to offer
Snapchat
- Connect with the student population
- Offer a "behind the scenes" look into the work of the Outdoor Education Center and thus create a deeper relationship with constituents
- Increase brand recognition through snapchat filters
Hashtag
#Branchoutunc
- Create a sense of community within the constituent base of the Outdoor Education Center
- Allow for community-based content to be aggregated
- Create a base for event post aggregation (live social walls)
